"How to" Headline Templates
"How to" Headline Templates
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Write “How To Headlines” Use these templates for powerful headlines!
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How was response for an Allstate universal life ad increased by 731% with one change?

Find out what punctuation marks added to a headline increased response by 28%!

Find out which of 5 types of incentive offers in a business-to-business mailing increased response and by how much!

Which prices pull best in direct marketing? It’s not always the lowest one!

What did one cataloger add to his catalog that increased sales by 50%?

How important is the list, the offer and the creative effort in your direct mail package? Find out the percentage for each!

What step can increase believability in your direct mail package by 65%?

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By what percentage did returns increase for a direct marketing company that changed their “30-Day” guarantee to an “Unlimited” one?

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MarketingProfs reviewed more than 200 sources and selected 64 of the best to create the Digital Marketing Factbook—a compilation of data covering the critical topics of digital marketing.
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Learn how to write How To headlines and increase your readership!

HOW-TO: Your readers want to know how to do things - how to get ahead, how to solve problems, how to enjoy life.

That’s what makes a HOW-TO so powerful! Try these headline templates to make your writing more powerful.

These are great for writing headlines in websites, articles, catalogs, direct mail, just about everywhere!

In each of the following HOW-TO phrases, complete the phrase with your own solution to the prospect's problem:

How to ________

How to get the most out of ______

How to get ______

How to avoid _____

How to have______

How to end ______

How to keep _____

How to get rid of _____

How to start_____

How to conquer _____

How to begin _____

How I _____

How to improve your _____

How I improved my _____

How to become _____

How to enjoy _____

How to develop _____

How you can _____

Not only will the wording of these templates help you to fit in your subject without wasting time with writer’s block, but they will also give you ideas for writing additional articles or blogs on different subjects.

Just relax as you look over these How To templates and let your mind wander. I’m sure you will be automatically filling in the templates with ideas and subjects that hadn’t occurred to you before!

Of course there are more headline examples, templates, power words and all the copywriting secrets possible that can be used for different circumstances and goals, and you’ll find the all in my new Mail Order Millionaire Copywriting Secrets Book .


Gil Carlson