With 37 years of marketing under my belt, I realize just how important it is to write letters, ads, copy for catalogs and websites that’s powerful and gets results! And an important part of powerful writing is, of course, using the right words!
So I’m now opening up my Mail Order Millionaire Copy Writing Secrets book and I’ve pulled out a small snippet to share with you.
Oh, by the way, you can get a look at my new copywriting book at:
BELIEVABILITY: I don’t care how attractive your offer is, if you don’t build believability into your ad, it won’t work. Try some of these to add believability…
Established __ years
Founded in (year)
Over ___ thousand sold
If not delighted, just write cancel on bill
Money-back if you’re not delighted
Seal of approval
See before you buy
Take this test
What others say about__
Proven in laboratory tests
You risk nothing
Remember, words have power. Words can change minds. Words can make or break a marketing effort. Just learn how to use the right words in the right place.
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