Add Product Believability
Add Product Believability
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With 37 years of marketing under my belt, I realize just how important it is to write letters, ads, copy for catalogs and websites that’s powerful and gets results! And an important part of powerful writing is, of course, using the right words!
So I’m now opening up my Mail Order Millionaire Copy Writing Secrets book and I’ve pulled out a small snippet to share with you.
Oh, by the way, you can get a look at my new copywriting book at:
BELIEVABILITY: I don’t care how attractive your offer is, if you don’t build believability into your ad, it won’t work. Try some of these to add believability…
Award winning
Established __ years
Founded in (year)
Over ___ thousand sold
If not delighted, just write cancel on bill
Money-back if you’re not delighted
Seal of approval
See before you buy
Take this test
What others say about__
Proven in laboratory tests
You risk nothing
Remember, words have power. Words can change minds. Words can make or break a marketing effort. Just learn how to use the right words in the right place.
Gil Carlson
P.S. there are more of these powerful phrases in my new book Mail Order Millionaire Copywriting Words just in case you were wondering.
Add Believability
for your product
with these powerful time-honored phrases…
LINKS TO OTHER PAGES ON THIS WEBSITE:
LINKS TO GIL'S OTHER WEBSITES:
How was response for an Allstate universal life ad increased by 731% with one change?
Find out what punctuation marks added to a headline increased response by 28%!
Find out which of 5 types of incentive offers in a business-to-business mailing increased response and by how much!
Which prices pull best in direct marketing? It’s not always the lowest one!
What did one cataloger add to his catalog that increased sales by 50%?
How important is the list, the offer and the creative effort in your direct mail package? Find out the percentage for each!
What step can increase believability in your direct mail package by 65%?
I’ll tell you what items sell best through the mail and give you the percentages!
By what percentage did returns increase for a direct marketing company that changed their “30-Day” guarantee to an “Unlimited” one?
What premium increased response by 35% in a World Wildlife Fund mailing?
How did one direct marketer reactivate 10% of old, unresponsive customers?
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